How to Set Up a Google Business Profile for Your Gippsland Business
A Google Business Profile is the free listing that appears when someone searches for your business or for a service near them. For local businesses in towns like Bairnsdale, Lakes Entrance and Orbost, it is often the first thing a potential customer sees, and it is the most effective free step you can take for local search.
The steps below take you from nothing to a complete, verified profile.
Set Up Your Profile
- Check whether a profile already exists. Search for your business name on Google Maps. If a listing already exists, claim it rather than creating a duplicate.
- Sign in with a Google account you control. Use an account that belongs to the business, not an employee or a web designer, so that you always keep ownership.
- Enter your business name and category. Use your real trading name exactly as it appears on your signage, and choose the most accurate primary category, since it strongly influences when you appear.
- Add your location or service area. If customers visit you, add your address. If you travel to customers or work from home, add the towns you serve and hide your home address.
- Add contact details and your website. Add a phone number you answer and your website address, and make sure the details match your website exactly.
- Verify your business. Google will ask you to verify, by phone, email, video or postcard depending on your business. Your profile is not fully visible until this is done.
Complete the Profile
- Opening hours, including public holiday changes
- A clear business description that mentions what you do and where
- Your full list of services or products, with prices where you can
- Real photos of your premises, work and team, rather than stock images
- A short website link and, if relevant, a booking or enquiry link
Keep It Working for You
Ask happy customers for a Google review, and reply to every review, good or bad. Keep your hours up to date, and add a photo or post now and then. A complete, active profile with recent reviews will rank above a bare one.
Your profile and your website work together. Consistent business details across both, and a fast website with a page for each service and town, give Google more confidence about when to show you.
Frequently Asked Questions
Is a Google Business Profile free?
Yes. Creating and managing a Google Business Profile costs nothing. You only pay if you choose to run advertising.
Can I hide my home address?
Yes. If you serve customers at their location, you can set a service area and hide your address so it is not shown publicly.
Can you set up my profile for me?
Yes. We set up and optimise Google Business Profiles for businesses across East Gippsland, and can connect it to your website.
Need a Hand?
If you would rather have this done for you, Grimace Remote can help remotely from Bairnsdale. The first hour is $89, and every session is backed by our No Fix, No Fee guarantee.
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Make an Enquiry
Please complete the form below, email support@grimaceremote.com.au, or text 0407 464 371. Enquiries are typically answered within a few hours during business hours, and within 24 hours outside business hours.
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